Radiohead Lets Buyers Set Own Price (Including FREE!)

From (middle of) the CD Baby Podcast #015 : Roundtable Edition - Can Free Downloads Help Your Career?


Radiohead sold their album on their website, let buyers set their own price, even if it was $0. About 1/3 chose $0, but some paid up to 4 times the list price. (though probably wouldn’t work for indie/not well known musicians.